IKEA sheds photography in favour of CGI renders

Ikea is is turning to 3-D graphics, instead of photography, to help sell furniture and household goods in its current catalog.  Can you tell the difference?




Top image = 3D graphic render; Middle image = 3D Graphic render; Bottom image = photograph. 

The Wall Street Journal reports that IKEA is slowly moving away from using photography in its catalogs in favor of CGI for its online and print publications.

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This page contains a single entry by sherry cuttler published on October 29, 2012 1:41 PM.

Paris Photo Highlights was the previous entry in this blog.

UnSeen Festival: Panel Discussion on "The Future of Photography" is the next entry in this blog.

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